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Play to Your Handicap, Invest Like the Masters
At the Masters Tournament, even the world’s best golfers operate within conditions they can’t control. Weather shifts without warning. Course conditions evolve throughout the day. The performance of other players changes the competitive landscape in real time. But experienced players don’t approach a course expecting perfect conditions. They do, however, know what’s possible.
Every shot at Augusta is played with a clear understanding of distance, conditions, and margin for error. Players are not guessing. They are operating within a defined range.
Investing presents a similar dynamic. Markets are shaped by variables no investor can predict or influence: economic data, geopolitical developments, interest rate shifts, and investor sentiment. Like sudden wind on a critical shot, these forces can alter outcomes quickly. Yet many portfolios are still constructed with a focus on return potential, without clearly defining the range of possible outcomes.
A more resilient approach starts with a different premise: you cannot control the market, but you can control your exposure to it.
Structured Outcome ETFs offer a framework built on that idea. Rather than attempting to forecast market direction, these strategies establish a clearer range from the outset. A defined downside buffer seeks to help limit losses, while uncapped upside participation allows investors to potentially capture a portion of market gains without imposing a hard cap. In this way, the structure seeks to balance protection with meaningful growth potential.
That balance matters. At Augusta, players are not trying to eliminate risk entirely. Overly conservative play can limit the opportunity to compete. The best outcomes come from strategies that manage risk effectively while still allowing for strong scoring opportunities. Similarly, investors may benefit from an approach that protects against losses but doesn’t unnecessarily limit gains.
The goal is greater range visibility. Investors understand how much downside they are buffered against and how much of the market’s upside they can participate in, before they invest.
Ultimately, successful investing is not about predicting what markets will do next. It’s about knowing your range, staying within it, and positioning for outcomes that align with your goals.
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At TrueShares, our TrueOutcome suite of ETFs seek to offer upside potential with defined downside protection. Buffered, hedged, and defined-income ETFs are designed to help limit downside exposure while maintaining potential for meaningful upside equity participation.
To learn more, visit: https://www.true-shares.com/etfs#trueoutcome
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Disclosures
©2026, TrueShares, ©2026 TrueMark Investments, LLC. (“TrueMark”).
Before investing, carefully consider the TrueShares ETFs investment objectives, risks, charges and expenses. Specific information about TrueShares is contained in the prospectus and a summary prospectus, copies of which may be obtained by visiting www.www.true-shares.com. Read the prospectus carefully before you invest.
An investment in TrueShares is subject to numerous risks, including possible loss of principal. The ETFs are subject to the following principal risks: Authorized Participants, Market Makers, and Liquidity Providers Concentration Risk associated with ETFs; Equity Market Risk; Management Risk; Market Capitalization Risk (Large Cap; Mid Cap, Small Cap Stock); Market Risk; New Fund Risk: The Fund is a recently organized, non-diversified management investment company with no operating history. As a result, prospective investors have no track record or history on which to base their investment decision. Additionally, the Adviser has not previously managed a registered fund, which may increase the risks of investing in the Fund.
Depositary Receipts Risk. American Depositary Receipts (“ADRs”) have risks similar to those of foreign securities (political and economic conditions, changes in the exchange rates, etc.) and entitle the holder to all dividends and capital gains that are paid out on the underlying foreign shares.
Individual investors should contact their financial advisor or broker dealer representative for more information on TrueShares ETFs.
Investment Products and Services are: NOT FDIC INSURED / MAY LOSE VALUE / NO BANK GUARANTEE.
All registered investment companies, including TrueShares, are obliged to distribute portfolio gains to shareholders at year-end regardless of performance. Trading in TrueShares ETFs will also generate tax consequences and transaction expenses. The information provided is not intended to be tax advice. Tax consequences of dividend distributions may vary by individual taxpayer.
TrueShares ETFs are bought and sold through exchange trading at market price, not Net Asset Value (NAV), and are not individually redeemed from the fund. Shares may trade at a premium or discount to their NAV in the secondary market. Brokerage commissions will reduce returns.
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Fund Intelligence Mutual Fund Industry and ETF Award shortlists and winners are comprised of individuals and firms who have submitted entries or been nominated via the online submission process, as well as through recommendations from leading market participants. Fund Intelligence Mutual Fund Industry and ETF Award judges will use the submitted application material, as well as any uploaded supplemental information, to determine which firm, individual or product they believe to be the most suitable and deserving winners for each category. Fund Intelligence Mutual Fund Industry and ETF Award judges have the discretionary power to move nominations into alternative categories that they think may be more suitable. Fund Intelligence Mutual Fund Industry and ETF Awards were decided by an independent panel of 20 judges with expertise across the asset management space.
TrueShares ETFs (the “Funds”) are registered with the United States Securities and Exchange Commission under the Investment Company Act of 1940. The fund is distributed by Paralel Distributors LLC, Member FINRA. Paralel is not affiliated with TrueMark Investments, LLC. TrueMark Investments, LLC, is the investment advisor to the Funds and receives a fee from the Funds for its services.
TrueMark Investments, LLC is the investment advisor to the Funds and receives a fee from the Funds for its services.
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