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From the Pitch to Portfolios: Balancing Defensive and Offensive Strategies
The biggest World Cup in history has begun. It has the most teams, the most matches, the most host countries, and the most cities ever represented on soccer’s biggest stage. The entire world will be watching to see if their team has what it takes to win it all: a solid defense and an opportunistic offense. In soccer, as in investing, that balance makes for a winning combination.
Just like watching someone score a goal is the most exciting part of a soccer match, many investors understandably focus on the offense—the opportunity to participate in market growth and benefit from strong rallies. They want gains. They want to score goals. But just as a team that neglects its defense can see a promising lead disappear, a portfolio without risk management can be vulnerable when the momentum shifts.
At TrueShares, we believe investors shouldn't have to sacrifice one side of the game for the other. That's the philosophy behind our Structured Outcome uncapped buffer ETFs.
Defensively, the strategy seeks to provide a 10% downside buffer against losses in U.S. large-cap equities over a defined 12-month outcome period (before fees and expenses). While no investment can eliminate risk, the buffer is designed to help absorb the first portion of market declines. It’s the first line of defense to slow down the opposing team’s momentum toward goal.
Defense might help win games, but it's only half the story. Offensively, many buffered ETFs place a cap on gains, limiting how much investors can participate when markets perform well.
The TrueShares Structured Outcome ETF Series takes a different approach. Rather than imposing a hard cap on gains, the strategy seeks to provide uncapped upside participation. After all, when a team creates a clear scoring opportunity, it doesn't stop its attack at the edge of the box. Likewise, if markets stage a significant rally during the outcome period, investors can continue participating in that growth potential without a predefined ceiling.
No World Cup team enters the tournament expecting to spend all 90 minutes of a game defending. At the same time, no one reaches the final with a weak defense. The most successful teams understand that both sides of the game matter. The uncapped buffer ETF strategy is designed to balance defensive positioning with offensive opportunity.
For investors navigating an uncertain market environment, the lesson may be similar: a strong game plan isn't about choosing between offense and defense. It's about having strong players on both ends of the field when they are needed most.
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Before investing, carefully consider the TrueShares ETFs investment objectives, risks, charges and expenses. Specific information about TrueShares is contained in the prospectus and a summary prospectus, copies of which may be obtained by visiting www.www.true-shares.com. Read the prospectus carefully before you invest.
An investment in TrueShares is subject to numerous risks, including possible loss of principal. The ETFs are subject to the following principal risks: Authorized Participants, Market Makers, and Liquidity Providers Concentration Risk associated with ETFs; Equity Market Risk; Management Risk; Market Capitalization Risk (Large Cap; Mid Cap, Small Cap Stock); Market Risk; New Fund Risk: The Fund is a recently organized, non-diversified management investment company with no operating history. As a result, prospective investors have no track record or history on which to base their investment decision. Additionally, the Adviser has not previously managed a registered fund, which may increase the risks of investing in the Fund.
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